Master of Marketing Management
Affiliated to University of Pune
Two Year, Full Time
Master of Marketing Management (MMM) is a full time two years master’s degree course. The programme is a mix of marketing related and general business courses, which include the functional area of marketing management like Industrial Marketing, Marketing Research, and Consumer Behaviour etc. The students are exposed to marketing development in the environment with special emphasis on management for small and medium enterprises. The knowledge and skills required to plan, and manage marketing function, which has emerged as a special discipline is highly valued in all industry sector including business, tourism and other services.
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Job Opportunities:
Many graduates begin their career as junior executives and, after some experience are promoted to senior levels. Other seeks entrepreneurial roles in the Marketing world as independent consultants or Professionals. Career opportunities exist in such areas as Management, Sales, Technical Writing, Training, Consulting etc. Application areas include National and International Marketing, Advertising, Market Research, Export and Import, Training and Development.
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Eligibility Criteria:
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3 Year Degree from any recognized University with minimum 45% marks
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Final Year students of Degree programmes likely to complete their degree by
31st Aug 2009 may also apply.
Course Structure: (4 semester)
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Semester I |
Semester II |
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Principles & Practice of Management |
Service Marketing |
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Principles of Marketing |
Retail Marketing |
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Fundamentals of Management Accounting |
Sales Management & Personal Selling |
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Managerial Economic |
Distribution Management & Logistics |
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Research Methodology |
Market Research |
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Consumer Behaviour |
Relationship Marketing |
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Business Communication |
Indian Economic Environment |
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Fundamentals of Information Tech(I) |
Field Work + SPSS(I) |
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Semester III
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Semester IV
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International Marketing |
Brand Management |
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Marketing & Laws |
Strategic Marketing |
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Financial Services Marketing |
Export Documentation & Forex Management |
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Marketing Communication |
Direct Management |
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Retail Operations Management |
Industrial Marketing |
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Project Work |
Rural & Agriculture Marketing |
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Foreign Language(I) |
Entrepreneurship Developmt.& Proj. Mgmt. |
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Virtual Marketing(I) |
Foreign Language(II) |
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