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Master of Marketing Management

Affiliated to University of Pune

Two Year, Full Time

Course Overview

Master of Marketing Management (MMM) is a full time two years master’s degree course. The programme is a mix of marketing related and general business courses, which include the functional area of marketing management like Industrial Marketing, Marketing Research, and Consumer Behaviour etc.  The students are exposed to marketing development in the environment with special emphasis on management for small and medium enterprises. The knowledge and skills required to plan, and manage marketing function, which has emerged as a special discipline is highly valued in all industry sector including business, tourism and other services.

Job Opportunities

Job Opportunities:

Many graduates begin their career as junior executives and, after some experience are promoted to senior levels.  Other seeks entrepreneurial roles in the Marketing world as independent consultants or Professionals.   Career opportunities exist in such areas as Management, Sales, Technical Writing, Training, Consulting etc. Application areas include National and International Marketing, Advertising, Market Research, Export and Import, Training and Development.

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Eligibility

Eligibility Criteria:

  • 3 Year Degree from any recognized University with minimum 45% marks
  • Final Year students of Degree programmes likely to complete their degree by
    31st Aug 2009 may also apply.

 

Course Structure

Course Structure:

 

Semester I Semester II
Principles & Practice of Management    
Service Marketing
Principles of Marketing Retail Marketing
Fundamentals of Management Accounting Sales Management & Personal Selling
Managerial Economic Distribution Management & Logistics
Research Methodology Market Research
Consumer Behaviour Relationship Marketing
Business Communication Indian Economic Environment
Fundamentals of Information Tech(I)    
Field Work + SPSS(I)

Semester III

Semester IV

International Marketing Brand Management
Marketing & Laws Strategic Marketing
Financial Services Marketing Export Documentation & Forex Management
Marketing Communication Direct Management
Retail Operations Management Industrial Marketing
Project Work Rural & Agriculture Marketing
Foreign Language(I) Entrepreneurship Developmt.& Proj. Mgmt.
Virtual Marketing(I) Foreign Language(II)
 
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